E-Paper: How should small/micro consultancies market their services? An exemplary case for a German medical micro consultancy

Results show that consultancies should focus on several service sectors, as well as offering industry content and trainings to their clients. They should also use several marketing tools and not solely rely on referral marketing. A list of tools was identified that can be implemented with a limited marketing budget. Examples are speaking/presenting and networking at events, content marketing and online marketing. These tools were found to help successfully find clients and build trust.

IPP Broschüre

Die ipp Broschüre Medizintechnik bietet einen kompakten Überblick über Leistungen, Methoden und Projekterfahrung von ipp. Sie richtet sich an Unternehmen der Medizintechnik, die strukturiertes Projektmanagement und regulatorische Kompetenz suchen.

IPP Broschüre
ipp. Broschüre